About Brad

Brad Layland, CEO of The FOCUS Group,
has over 25 years of fundraising and consulting experience to draw from as he partners with organizations to fulfill their mission through effective fundraising strategies. Brad’s distinguished career began at Young Life, where he served in various roles including Area Director, Field Development Director, Gift Planning Associate, and ultimately Chief Development Officer. He moved into his role as owner and CEO of The FOCUS Group in 2012, after several years as a Senior Consultant.

Brad’s expertise providing high level fundraising counsel to nonprofit organizations incorporates major donor strategies, training workshops, planned gift marketing, and capital campaign counsel. In 2013, he launched the Taking Donors Seriously® online training program, which equips individuals and organizations to be more effective in raising financial support.

Brad serves on the Board of Directors for numerous organizations including, Veritas Classical Christian school, Young Life St. Augustine, Christian Surfers US, and Somebody Cares St. Augustine.  He also serves as an elder at Good News Presbyterian church. In addition to running The FOCUS Group, Brad owns the largest real estate brokerage in St. Augustine, Endless Summer Realty.

Brad received his B.A. in Communications from the University of Florida and his M.A. in Theology from Fuller Seminary. He and his wife, singer-songwriter Wendy Curl, love living in St. Augustine, Florida and have 4 children: Max, Dakota, Jack and Sydney. Brad enjoys running marathons, investing in real estate, being an entrepreneur, and traveling with his family.


Christian, Husband, Father,
Fundraising Expert,
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