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When Donors Matter, Culture Matters

Over the last thirty years in fundraising, I’ve encountered donors from a wide array of cultural backgrounds. As part of Taking Donors Seriously, we teach our clients to consider donors individually, approaching each one in a way that makes sense for them. This includes being culturally appropriate, which can take time to learn to do well, especially if you are …

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We Will Sell No Wine Before Its Time

Orson Welles, the American writer and director most famous for his film Citizen Kane, starred in a famous commercial in 1978. The distinguished Welles promoted Paul Masson wine with a memorable slogan: We will sell no wine before its time. It’s true that serving wine at a fundraiser may increase giving, but that is not what I am suggesting! Rather, …